list in the first place, then this can be a very daunting prospect. So let me briefly explain what an opt in email list is?Why and how to build your list
Opt in email lists contain the names and email addresses of individuals who have subscribed to an email list in return for usually a free gift, newsletter or eZine relevant to their market niche
Once on this list, they are then marketed to via email for as long as they are subscribed. Hopefully everybody on the list is a targeted prospect who is already searching for something you have to offer. If you have done your keyword research correctly, then this will be the case
Now that you have captured the prospect on your list, the aim is to keep them there. To do this you need to offer value, integrity and service. People will only stay on your list if they feel they are getting value, it is very easy to unsubscribe to a list. Your auto-responder service will give your prospect ample opportunity to do so in every email you send, do not give then an excuse to do so
The reason you build opt in email lists is to alleviate the pressure of driving traffic to your site; of course I am assuming the premis of your site is to make money? By list building you are creating a list of prospective buyers who are already warm to the thought of reading your emails and by default, your sales funnel. For instance if you have built a list of 1000 subscribers then you have already saved yourself the pressure of getting that 1000 visitors to your site every month, as all you have to do to get their attention is send a broadcast email out en mass
This is why list building is so powerful, you become self reliant instead of being a slave to driving traffic
If you have just started looking at how to build your list, then please click one of the links to find out more about list building.
