Displaying items by tag: ads
Who Advertises on News Sites and How Much Those Ads are Targeted
Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016.[1]
LinkedIn Shares Mobile Advertising Ambitions
SearchEngineWatch.com, 11 February 2012, Author: Zachary Rodgers
LinkedIn just became the second social media giant this month to signal plans for ads in mobile.
Googles New Page Layout Update Targets Sites With Too Many Ads
SearchEngineWatch.com, 20 January 2012, Author: Danny Goodwin
Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience a move Google hinted was in the works in November.
Ad Copy Must-Haves That Make or Break a PPC Campaign
Blog.Hubspot.com, 19 January 2012, Author: Dan Slagen
Writing ad copy isnt sexy. Typically done using a program like Excel (boring), its easy to just go through the motions and write copy that will do.
Online Ads Will Waste $12.4 Billion This Year In the U.S
ReadWriteWeb.com, 19 January 2012, Author: Jon Mitchell
U.S. advertisers spend nearly $40 billion a year for online advertisements, but 31% of their ads are never seen. That means $12.4 billion will be wasted on U.S. online ads this year.
20 Facebook Ad Metrics Marketers Should Know
Blog.Hubspot.com, 19 January 2012, Author: Magdalena Georgieva
Reporting is a crucial part of Facebook advertising. That's why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance.
CES 2012: Intel to Push New Ad-Delivery Technology
ConsumerReports.org, 9 January 2012, Author: Donna L. Tapellini
Just when you thought you could bypass advertising by fast-forwarding your DVR, new ad-delivery technologies are pushing products in ways you may not be able to avoid as easily.
Consumers on tablet devices: having fun, shopping and engaging with ads
GoogleRetail.Blogspot.com, 30 November 2011, Author: Jenny Grove & John Webb
Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are using them.
More ways to reach your audience with YouTube mobile ads
GoogleRetail.Blogspot.com, 16 November 2011, Author: Nicky Crane
Theres no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.