Displaying items by tag: mobile ads
Tablet Advertising: Are Ads Run on iPad and Other Tablets More Effective?
TabTimes.com, 17 January 2012, Author: Chuck Lenatti
Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however.
Nexage Targets Mobile Ads to Premium Publishers With Private Exchange
ReadWriteWeb.com, 14 December 2011, Author: Dan Rowinski
The real-time-bidding exhange (RTB) will allow publishers to take advantage of dynamic price floors to optimize performance and screen ads that are being served to manage brand safety. For instance, a family oriented