Displaying items by tag: mobile advertising
Tablet Advertising: Are Ads Run on iPad and Other Tablets More Effective?
TabTimes.com, 17 January 2012, Author: Chuck Lenatti
Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however.
Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge
SearchEngineWatch.com, 6 January 2012, Author: Lisa Lacy
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users" iPhones while they watch TV to deepen engagement with the second screen. Its first partners are
MMA Tries Again with Mobile Ad Format Standards
MarketingVox.com, 15 December 2011, Author: Unknown
The Mobile Marketing Association is taking another stab at developing standardized mobile ad formats for the industry.