Displaying items by tag: Adwords
adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
SearchEngineWatch.com, 9 February 2012, Author: John Rampton
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. New enhancements to negative keyword functionality, as well as several upgrades to their reporting tools and user interface.
AdWords Search and Display Networks Will Soon Get Impression Share Metrics
SearchEngineWatch.com, 19 January 2012, Author: John Rampton
Google will soon offer impressions share metrics for its search and display networks a long awaited addition. Impression share is the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. This could be based on your targeting settings, approval statuses, bids, or quality scores.
Why Search Marketers Must Use AdWords Ad Extensions
SearchEngineWatch.com, 19 January 2012, Author: Dave Ragals
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account.
How to Set Up Google AdWords Express in 4 Simple Steps
Blog.Hubspot.com, 14 December 2011, Author: Dan SlagenAs we discussed yesterday, Google recently released Google AdWords Express for local marketers. This program allows local businesses to