Displaying items by tag: strategy
CrazyEgg: VIDEO
MattsMarketingBlog.com, 9 February 2012, Author: Matt Carter
A very important aspect of marketing is to know your customer, most of us know this, but sadly most people dont do this very well.
A Good Social Media Marketing IDEA: Identify, Deliver, Empower, Amplify
SearchEngineWatch.com, 9 February 2012, Author: Miranda Miller
Its not easy to empower and trust employees to actively participate in your organizations social media strategy, says Josh Bernoff, but its absolutely necessary. If youre really lucky, staff members will actively try to cause trouble for you. And youll like it.
Strategy Roundtable For Entrepreneurs: Are Media Sites Fundable?
ReadWriteWeb.com, 19 January 2012, Author: Sramana Mitra
Today's roundtable brought some core issues up for debate regarding media startups that are focusing largely on Content and Community features and expecting to get funded.
9 Questions You Need to Ask When Developing Buyer Personas
Blog.Hubspot.com, 19 January 2012, Author: Corey Eridon
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
What Retailers Can Learn From The Restaurant Business
Blog.NRF.com, 19 January 2012, Author: Jennifer Overstreet
Retailers at the Annual Retail Industry Luncheon got a treat this week when Danny Meyer, CEO of Union Square Hospitality Group, shared some insights from the restaurant world.
How Ralph Lauren keeps a classic brand modern
Blog.NRF.com, 18 January 2012, Author: Jennifer Overstreet
Ralph Lauren is known for inviting customers into a dream world of luxury. That flawless man in the ad wearing the Ralph Lauren shirt has a story and a lifestyle that consumers want to see themselves in.
The Macys mantra: Put the customer at the center of everything
Blog.NRF.com, 17 January 2012, Author: Jennifer Overstreet
I heard an incredible stat at Retails BIG Show this afternoon: 70% of households shop at Macys at least once a year. The question for Macys is not so much how to attract new customers, but how to make their existing customers more loyal. Their strategy? Put the customer at the center of every business decision.
How to make your customers love you more
Blog.NRF.com, 16 January 2012, Author: Megan Connif
Being an independent retailer in a sea of big-box stores can be daunting, but theres an upside: the ability to be creative. The first session at Retails BIG Shows Independents Day featured two retailers who know a thing or two about creativity.
7 Social Media & SEO Tactics Businesses Will Adopt in 2012
SearchEngineWatch.com, 13 January 2012, Author: Bob Tripathi
What will happen in the year ahead? Im no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics
6 Social Media Threats You Need to Know About
TheDigitalNirvana.com, 5 January 2012, Author: Nicole Schappert
I recently read an article from Visible Technologies about six social media threats to be aware of when implementing a social media strategy. It struck me as interesting because social media is so buzz worthy now it seems to be integral to any marketing plan as more businesses adopt a social media strategy.