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"Reaching the Inbox Isn’t the Goal. Engaging People Is."

Email marketing is an effective and often, inexpensive digital marketing tool. Utilizing email marketing is a fantastic way to promote your brand and keep your audience engaged. Email marketing is a pivotal aspect of a marketing strategy. According to the DMA, email marketing has an average ROI of 3,800%. Marketing.com’s turn-key email marketing is designed to produce a constant flow of leads by connecting your business with targeted audiences.Marketing.com applies the strategy, team, and tools to turn your emails into conversions and sales.

Inboxes are competitive spaces

The reality is that your customers receive a lot of emails every day, making it increasingly difficult for your efforts to be seen by the right people. It is not enough to simply slap an email together, send it to everyone on your contact list, and hope for the best. If you want your email marketing efforts to be successful and drive conversions, that requires well-thought-out and designed campaigns that will engage your customer base. Email marketing is valuable:

  • According to Forbes Magazine, 75% of consumers prefer to be contacted by email.
  • Email marketing is nearly 40% more successful than Facebook and Twitter at attracting new customers, according to Campaign Monitor.
  • Email conversion rates rank three times higher than social media ads.
  • 31% of B2B marketers say email newsletters are the best way to nurture leads, according to Content Marketing Institute.
  • For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI, according to Campaign Monitor.

Our experts at Marketing.com have years of top to bottom email marketing campaign development experience. We have a proven track record of helping our clients reach their campaign goals and keep their audiences engaged. Whether your campaign goals are acquiring new customers, retaining current customers, promoting a product or sale, or you are simply trying to keep your customers engaged with a newsletter or email blast, our expert team crafts a successful campaign to meet your needs.

Stay Connected to Your Audience

Email marketing allows you to build organic relationships with your customers. Marketing.com’s email marketing programs help grow your business by designing email ads with compelling content and visuals that initiate favorable customer responses by:

  • Educating your audience
  • Keeping your audience engaged and invested in your brand
  • Alerting your customers to special sales or new products and services
  • Announcing virtual or live events

At Marketing.com, we customize your email campaigns with your goals and brand in mind. Our personalized strategies are segmented and tailored to your audience’s interests. Working with our email marketing team, we tailor your subject lines to increase your campaign’s open rate. Once your customers open your email, they find intriguing offers and high-quality visuals, with clear calls to action that keep your customers engaged and help drive click through rates (CTR) and conversions. Marketing.com will fashion email campaigns that are specific to your customers’ interests and tastes, with targeted emails that include a direct call to action and can also drive traffic to your website, blog, e-commerce site, social media, and more.

Appeal to your Brand Base

Capitalizing on appealing to your brand base, Marketing.com utilizes A/B testing to formulate the most effective messages for your brand’s base. Our A/B testing techniques help us tweak email messages that increase engagement. A/B testing involves changing up your ads to send slightly altered ads to a sample of your email customer list. We change the color of a call to action (CTA) button or swap text for images as part of our strategies to A/B test your email campaigns. As your partner, we work with you to understand your evolving audience, strategize, design, and deliver well-thought-out email campaigns that grow your business and strengthen relationships with your customers.

Direct Mail

With our technology-driven database management system, our advanced printing capabilities in over 20 worldwide locations, and our wealth of mailing services knowledge, Marketing.com is ranked as one of the marketing industry’s leading sources for direct mail programs.

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Targeted Mailing Lists

Targeted direct mail and email marketing campaigns are highly targeted to help your business establish relationships with your customers, increase customer loyalty, and improve conversion rates and ROI.

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Email Marketing

Our turn-key email marketing is designed to produce a constant flow of leads by connecting your business with targeted audiences.

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