Pay Per Click (PPC)

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Target Demand and Drive Engagement

Marketing.com’s consultative management optimizes your ROI on your marketing spend. Through PPC, we target demand from other channels and push consumers to action and conversion. We utilize advanced targeting methods to engage your ideal audiences and provide relevant content that drives engagement. Our campaign strategy focuses on placing messages in the right place, at the right time, and to the right audience.

Maximize ROI

The skilled Marketing.com team advises clients on how to best use ad spend to maximize return on investment. Our team advises our clients on the keywords to target, the optimal ad copy to produce, and the directed landing page following an ad click. We work with our clients to develop a PPC strategy that optimizes your ROI through:

Keyword and Competitive Analysis
Channel Strategy
Ongoing Monitoring and Research
Analyzing Spend
Negative Match
A/B Testing Through Graphics, Display Elements, and Text Options to Target the Most Effective Result

As a Google Premier Agency Partner, Marketing.com utilizes this rare distinction to provide clients access to Google Alphas, Betas, and innovation with a high level of service. We apply our integrated campaigns and omnichannel approach with our Google expertise to apply PPC data to influence content strategy for new page ideas, content expansion and blogs. In turn, these improvements benefit PPC efforts by improving quality scores, and potentially reducing cost per click.