Oct 17, 2023
With more than half of 2023 in the rearview mirror it’s time to start thinking about your 2024 franchise marketing programs and evaluate how new technologies will impact your franchisees in... Keep Reading »
Sep 28, 2023
Tremendous gains are possible for marketing professionals to increase the effectiveness of their digital marketing campaigns by integrating traditional print assets that reinforce brand messaging.... Keep Reading »
Sep 14, 2023
One trend in retail merchandising that is picking up speed in 2023 is sustainability. Shoppers are demanding that merchants and manufacturers adopt sustainable practices to reduce production and... Keep Reading »
Aug 31, 2023
Direct mail works. The evidence is clear.67% of people say physical mail is more personal than digital messages. (USPS)All age groups are interested in direct mail, and 92% of millennials have... Keep Reading »