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Category: Franchise

3 Ways to Optimize Brand-To-Local Marketing and the Best Way to Manage It All

3 Ways to Optimize Brand-To-Local Marketing and the Best Way to Manage It All

Nov 01, 2023

Franchisors have traditionally faced challenges coordinating brand-to-local marketing support with local franchise owners. Chief among them have been encouraging fuller participation and increased... Keep Reading »

Trends in Franchise Marketing – Looking Ahead to 2024

Trends in Franchise Marketing – Looking Ahead to 2024

Oct 17, 2023

With more than half of 2023 in the rearview mirror it’s time to start thinking about your 2024 franchise marketing programs and evaluate how new technologies will impact your franchisees in... Keep Reading »