FAQ

A marketing plan is your plan for how to market your business. More specifically, a marketing plan identifies your target audience, the most effective channels on which to engage with them, and analytical insights to guide future strategy. It is your comprehensive approach to acquiring,...Keep Reading »

The world of marketing has so many terms and acronyms that it can feel like learning an entirely new language unto itself.  The language of marketing is a valuable tool that will not only inform your own strategy going forward but will also build trust between you and your professional...Keep Reading »

Direct mail marketing is a type of direct marketing that is delivered physically to a prospect’s mailbox through a postal service.  Postcards, flyers, catalogs, and other similar materials are common examples of items used in a direct mail marketing strategy.  Direct mail marketing...Keep Reading »

Content marketing should not focus on making a sale, but instead be used primarily to increase brand awareness, generate leads, become a thought leader, increase customer value, improve SEO, grow social media presence, and increase conversion rates.  These points all line up well with...Keep Reading »

The role of marketing is broad and diverse, but essentially marketing serves to create concise and consistent awareness of your business and the goods and services they offer.  This used to be accomplished strictly through the use of public relations, press releases, and physical...Keep Reading »

To start with a dictionary definition, marketing is the action or business of promoting and selling products or services, including market research and advertising. While marketing used to strictly be the realm of press releases and physical advertisements, the evolution of technology has...Keep Reading »

Traditional marketing refers to any type of marketing that is not online.  This encompasses print, broadcast, direct mail, phone, and outdoor advertising.  Even in an evolving digital marketing world, traditional marketing remains a very effective way to engage audiences. To neglect...Keep Reading »

Integrated marketing communication, as defined by the American Marketing Association, is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.  It is the...Keep Reading »

Part of what makes viral marketing so appealing is that it follows a tenet of overall content marketing: the marketing is subservient to the content itself. Many brands have attained explosive success though humor, self-awareness, and seemingly nonsensical non-sequiturs. When looking at the sort...Keep Reading »

Viral marketing is the use of a social media audience to generate and promote the message of a product or service. When something has gone “viral,” it is being shared by the public at large rather than just the target audience. Tapping into viral marketing can feel like catching lightning in...Keep Reading »

Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which organically pushes your web presence to the...Keep Reading »

Regardless of the size of your business, the industry you’re in or the amount of your marketing budget, a successful marketing plan will include the same elements. In every case, it will start with a deep and full understanding of the mission of your business and a breakdown of how the marketing...Keep Reading »

Digital marketing leverages the power of the internet and internet-connected devices to engage customers with relevant content that builds brand awareness and promotes products and services. It gives businesses often easily affordable opportunities to reach customers through websites, search...Keep Reading »

A marketing mix is a set of marketing tools that a firm uses to pursue its marketing objectives in a target market. At the inception of this idea, a marketing mix was considered to consist of four “Ps”: Price, Product, Promotion, and Place. In the years that followed this original conception,...Keep Reading »

If you are considering email marketing as part of your digital marketing strategy, then it is safe to say the people you are marketing to are already somewhat sold on you as a business entity. At some point, through a purchase or contact form, the people voluntarily offered their contact...Keep Reading »

Email marketing is the act of sending a commercial message to a group of people through email. Email marketing strategies are usually seeking to build loyalty, trust, or brand awareness through targeted messages and promotions. While these marketing campaigns are often in the interest of driving...Keep Reading »

As content marketing takes place largely on the internet, you have a wealth of indicators to look at to determine the success of your content marketing strategy. Data analytics are your best friend when it comes time to measure the fruits of your labor. At first, you might be overwhelmed by the...Keep Reading »

Content marketing is the creation and sharing of blogs, videos, tweets, Facebook posts, LinkedIn articles, emails and other content that engages, but does not necessarily sell. It’s an age-old axiom that people love to buy but hate to be sold to. Content marketing’s value lies in the fact that...Keep Reading »

In digital marketing, content is the conversation you have with your customers. It’s where you establish the tone and level of engagement to want to have with audiences. It can be in many forms. Blog posts, photos, videos, viral challenges, and so, so much more comprise the wide umbrella that is...Keep Reading »

Search engine optimization is important because it can make a wealth of difference in the online attention you get and the customers you can convert from that attention. According to WebFX, roughly around 93 percent of online experiences begin with a search engine like Google, Yahoo!, or Bing....Keep Reading »

Search engine optimization, or SEO for short, is the process of improving the quality and quantity of website traffic to a website or a web page from a search engine. An effective SEO strategy can affect where your website appears on a search engine results page among organic search results. ...Keep Reading »

Social media marketing has several benefits that may make it a more than worthwhile component of your digital marketing strategy. First, it can be relatively inexpensive to get started, at its most basic requiring little more than a free account with a social media platform and a smartphone. Of...Keep Reading »

There are several considerations to take when considering how your business should be leveraging social media. First, you want to consider what platforms will yield your best results. Many businesses take a scattershot approach, establishing presences across all social networks. While this works...Keep Reading »

Social media marketing is the use of social media channels (Facebook, Instagram, Twitter, etc.) to strengthen your web presence and marketing push.  Social media lets businesses create constructive dialogues that are helpful and relevant to customers. It can be entertaining or educational,...Keep Reading »

Keeping track of what to post, where to post, and how often can seem like a daunting task, but an organized approach can help you make sense of the digital chaos. When it comes to planning out your social content, a social media calendar is your best friend. Determine how many posts a week you...Keep Reading »