Targeted direct mail and email marketing campaigns are extremely effective tools you can use to get your message in front of your audience. These highly targeted campaigns can help you establish relationships with your customers, as well as increase customer loyalty, conversion rates, and ROI.
The reality is that your customers receive a lot of emails every day, making it increasingly difficult for your efforts to be seen by the right people. It is not enough to simply slap an email together, send it to everyone on your contact list, and hope for the best. If you want your email marketing efforts to be successful and drive conversions, that requires well-thought-out and designed campaigns that will engage your customer base.
Our experts at Marketing.com have years of top to bottom email marketing campaign development experience. We have a proven track record of helping our clients reach their campaign goals and keep their audiences engaged. Whether your campaign goals are acquiring new customers, retaining current customers, promoting a product or sale, or you are simply trying to keep your customers engaged with a newsletter or email blast, our expert team crafts a successful campaign to meet your needs.
75% of consumers prefer to be contacted by email.1
Email marketing is nearly 40% more successful than Facebook and Twitter at attracting new customers.2
Email conversion rates rank three times higher than social media ads.
31% of B2B marketers say email newsletters are the best way to nurture leads.2
For ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, $38 in ROI are generated.3
1Forbes. 2Campaign Monitor. 3Content Marketing Institute.
Email marketing allows you to build organic relationships with your customers. Marketing.com’s email marketing programs help grow your business by designing email ads with compelling content and visuals that initiate favorable customer responses by:
At Marketing.com, we customize your email campaigns with your goals and brand in mind. Our personalized strategies are segmented and tailored to your audience’s interests. Working with our email marketing team, we tailor your subject lines to increase your campaign’s open rate. Once your customers open your email, they find intriguing offers and high-quality visuals, with clear calls to action that keep your customers engaged and help drive click through rates (CTR) and conversions. Marketing.com will fashion email campaigns that are specific to your customers’ interests and tastes, with targeted emails that include a direct call to action and can also drive traffic to your website, blog, e-commerce site, social media, and more.
Capitalizing on appealing to your brand base, Marketing.com utilizes A/B testing to formulate the most effective messages for your brand’s base. Our A/B testing techniques help us tweak email messages that increase engagement. A/B testing involves changing up your ads to send slightly altered ads to a sample of your email customer list. We change the color of a call to action (CTA) button or swap text for images as part of our strategies to A/B test your email campaigns. As your partner, we work with you to understand your evolving audience, strategize, design, and deliver well-thought-out email campaigns that grow your business and strengthen relationships with your customers.