The United States Army is facing a challenge – it is increasingly difficult to recruit. They were looking for creative ways to engage a younger audience, while also gaining tracking on the effectiveness of the recruiting efforts, mailing pieces, and in turn, enlisting numbers.
Knowing that their target audience is responsive to technology, utilizing virtual reality was a perfect solution allowing potential recruits to quite literally “step into the boots of U.S. Army Soldiers as they lead their teams through four high-intensity missions.”
The U.S. Army and their marketing agency approached Marketing.com to create the VR headsets, which would be easily folded into a mail piece. Our team strategically partnered with a paper engineering company with the tools to produce Google-certified lenses and a patent-pending die layout for headsets. The U.S. Army loved it and Marketing.com quickly produced 500,000 mailers on the first order.
Thanks to the “outside the box” thinking, the recruitment campaign has been quite successful and has attracted much attention. Since its initial run, Marketing.com has produced over 100,000 additional VR headsets for the U.S. Army’s recruitment campaign.
If this success story has you considering the impact that combining Direct Mail and AR/VR can on your business, please contact us to learn more about our unique problem-solving approaches.