Content marketing should not focus on making a sale, but instead be used primarily to increase brand awareness, generate leads, become a thought leader, increase customer value, improve SEO, grow social media presence, and increase conversion rates. These points all line up well with considerations we have addressed in our Marketing FAQs and should be the foundation of any successful marketing campaign. By raising awareness, creating opportunities for transactions, establishing authority, and engaging with online channels, any marketing initiative is sure to see positive results. By hewing closely to this breakdown of the tenets of marketing, you will cultivate a brand image and identity that people will flock to, trust, and do business with. At any given point in your marketing strategy you are encouraged to evaluate your approach along these lines, as each of these seven points will yield data that can improve your strategy. This is particularly true in our increasingly digital age, where impressions and engagement can be tracked, studied, and innovated upon. No longer are these factors pondered in the abstract, but we do recognize that seven pillars are a lot to optimize at once. If monitoring these criteria on your journey to growth has you feeling overwhelmed, then contact Marketing.com to arm yourself with the knowledge you need to reach your marketing goals. Our unified cross-channel approach to marketing and promotion makes us experts in managing several strategies at once, and we would be thrilled to shoulder the burden for you. You can find our contact form here.